Elon Musk.

Musk’s reversal of cancel culture may help advertisers

Elon Musk is all over the front pages with his takeover of Twitter – good news to advocates of free speech, well, those who understand the concept, like Musk himself.

We’ve had a lot of fun this week watching members and supporters of Twitter in its current ultra-woke format, alongside Twitter staff, trying to trade punches with Musk – without setting themselves up to get fired. Their clinging to a fantasy world in which no opposition to their views exist, whilst crumbling pathetically and threatening with a walk-out, brought true joy to the masses who have resisted the way the world is dictated to by a small band of leftist idealists.

If we were Elon, we’d fire the whole bloody staff on the spot – from the CEO whose heavy Asian accent makes him almost unintelligible, to the wind-pisser who stated that the new boss has “questionable ethics”, to the CNN newsperson who sees huge and immediate danger for the world in violent riots and racial tension. (We’d also pay Twitter founder Jack Dorsey off in millions over a thousand years, as a punishment for his initial bending of knee to the petty thought-criminals that started the rot). May jellybean ‘Zuck’, (rhymes with F-word) the diminutive, blushing, uber-censor, be next to nose-dive (like the Meta shares he owns) into virtual-reality oblivion!

All of the above, of course, are nasty pipe dreams of my own. Chances are the astute Elon Musk will win over more fragile staff members that he has to fire, and Twitter will become the more balance social media platform it once was. Chances are also good that the value of Mark Zuckerberg’s company will recover from its current free-fall (down 46% this year), and soar again, because that is the way the world works. When things are out of balance, they reach tipping point, fall and recover. No real chance for us of an orgasmic crash of all things woke. There is, truly, room for everyone on this planet, and for a massive variety of ideas and opinions.

We’ll be watching with some interest how deeply Musk will delve into the Twitter forum’s censorship – also in terms of the strict rules around the advertising of anything remotely related to gambling. We’ve had Twitter refuse IRC campaigns time and time again because part of our lifestyle offer includes a Sports and Racing Service, and many others have suffered too. They’ve been impossible to negotiate with and that, we trust, will also change. We know that there are certain laws that Twitter has to comply with, but let’s trust that under Musk’s leadership there will more flexibility for advertisers.

After all that, a call today for readers who are not members of Twitter to join the Twittersphere, and kindly to follow us @club_irc. You’ll enjoy the general banter, fun and of course downright nastiness among members of the Twitter community, but when you filter down to specific niches, like horseracing, most of the noise will dissipate and you’ll be able to access valuable information just by following your favourites.

There will be everything from weather and track updates to reports on your favourite horses, replays of races you’ve missed, free selections you can take or ignore, observations from experts, trainers and jockeys, useful photos and videos and some beautiful historic horse and racing snaps and videos.

As you familiarise yourself, you will find dozens, perhaps hundreds of wannabe tipsters under various names. Many of them have the pre- or suffix ‘Boom’ or even the extended ‘Boooooom!’ in their Twitter handles, often accompanied by an exploding bomb emoji. Stay away. These halfwits will booooom! your brains out, they are after-race merchants who fluke a decent bet once every few months and believe that the earth is shattering around them and their followers as a result.

There are many horseracing personalities who do offer value, insight and humour, you will come across them on your journey, and here are some of my suggestions. (May have left out some of your own favourites, apologies, we only have so much space and one opinion!)

Racing Post (@racingpost)

To-the-minute links to race reports from around the world and some good editorials.

Sporting Life (@sportinglife)

Much the same, a bit more focus on other sports, enjoyable links.

Sporting Post (@sportingpost)

Focused on the South African scene, with international news.

Bloodhorse (@bloodhorse)
Racing and breeding news, American focus.

Turf Talk (@turftalk1)
Good racing stories from award-winning SA journo, David Thiselton.

Racing.com (@racing)
Authoritative coverage of Australian racing.

Stephen R Power (@racingblogger)
Interesting reality blog, self-made with 72k followers, the young Stephen Power offers tips and videos, interviews from racetracks around the UK.

British Horseracing Authority (@BHAPressOffice)
A good resource to keep abreast of official matters on in British racing.

Lydia Hislop (@LydiaHislop)
All-class, articulate racing journo with excellent, balanced views.

Lee Mottershead (@LeeMottershead)
Award-wining Racing Post journo with plenty to say, which he does.

Matt Chapman (@MCYeeeHaaa)
ITV presenter with some chutzpah. Well-connected, opiniated, candid.

Tony Calvin (@tonycalvin)
Opiniated, outspoken and a sarcastic mafa. Tips often, studies for longshots and finds them often. Properly sour and miserable at times, so there is lots to like about Big Tony.

At The Races (@AtTheRaces)
Good news and video snippets.

The Final Furlong Podcast (@FinalFurlongPod)
Opiniated, funny and gets some good guests.

@Matt Bisogno (@mattbisogno)
Publisher dude with some interesting observations on racing and sport.

Sports & Betting History by BestBettingSites (@CDCHistory)
In their words: ‘Bringing you an Exciting Mix of Sports & Sports Betting History, News and Previews via Engaging Stories, Pictures, and Videos’. A personal favourite with some fabulous historic photos.  -IRC.

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